| Initial public offer of 66.99,600 equity shares of face value of Rs. 10/- each ("Equity Shares") of True Colors Limited (the "Company" or "Truecolors" or "Issuer") at an offer price of Rs.191 per equity share (including a share premium of Rs. 181 per equity share) for cash, aggregating to Rs. 127.96 crores ("Public Offer") comprising a fresh issue of to 56,99,600 equity shares aggregating to Rs. 108.86 crores (the "Fresh Issue") and an offer for sale of 2,50,000 equity shares by Ashishkumar Durlbhbhai Mulani, 2,50,000 equity shares by Sanjay Raghubhai Desai, 2,50,000 equity shares by Sagarkumar Bipinbhai Mulani; and 2,50,000 equity shares by Panchani Satishkumar Jayantibhai ("the Promoter Selling Shareholders") aggregating 10,00,000 equity shares by the promoter selling shareholders ("Offer for Sale") aggregating to Rs.19.91 crores out of which 3,36,000 equity shares of face value of Rs. 10/- each, at an offer price of Rs. 191 per equity share for cash, aggregating Rs. 6.42 crores will be reserved for subscription by the market maker to the offer (the "Market Maker Reservation Portion"). The public offer less market maker reservation portion i.e. offer of 63,63,600 equity shares of face value of Rs. 10/- each, at an offer price of Rs. 191 per equity share for cash, aggregating upto Rs. 121.54 crores is hereinafter referred to as the "Net Offer". The public offer and net offer will constitute 27.17 % and 25.81 % respectively of the post-offer paid-up equity share capital of the company.
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