Boat, which is part of Imagine Marketing Private Limited, is getting ready for its IPO, which is set to happen in the year 2025. A lot of investors are likely to be interested in Boat's IPO because the company has a well-known name and is the leader in the market for cheap audio accessories.
The GMP on the dark market is about ₹89 per share, and the price range that people are expecting is close to ₹350 per share. They are looking to raise 2,000 crores, and this will include 900 crores of fresh issue and offer for sale of ₹1,100 crore equity shares. Using the proceeds from the IPO, Boat is planning to invest further into research and development activities for new product innovations, especially in audio and wearable technologies. The company is also seeking to expand globally by increasing its market reach and distribution capabilities, alongside meeting working capital requirements and other strategic initiatives.
| IPO Date |
To be announced |
| Listing Date |
To be announced |
| Face Value |
₹10 per share |
| Issue Price |
To be announced |
| Total Issue |
2,000 Cr |
| Fresh Issue |
900 Cr |
| Offer for Sale |
1,100Cr |
| Issue Type |
Bookbuilding IPO |
| Listing AT |
BSE and NSE |
| DHRP Filed |
April 2025 |
| DHRP Approval |
August 2025 |
What's So Interesting About Boat?
Boat, co-founded in 2016 by Aman Gupta and Sameer Mehta and having its headquarters in New Delhi has a really interesting backstory to it. So, Aman Gupta had a previous experience working in JBL and during his time there, he found out that there was a gap in India’s Audio Market for cheap, durable and trendy audio products. That's when Boat started. Initially, the company started by manufacturing mobile charging cables, which helped it gain a deeper understanding of consumer electronics manufacturing and distribution networks in the country. Boat leveraged most of its sales through E-commerce Giants like Amazon and Flipkart. Along with bold advertising, collaborations with celebrities and Influencers and designing products that appealed to the youth of India, Boat has come a long way in the consumer electronics and Audio technology industry.
Boat is the best-known audio wearables brand in India and the second-largest wearables brand in the world by sales. This shows that the market is ever-growing and there is large demand for audio devices like headphones, speakers and earphones.
Competitive Strategy of Boat
Strong Appeal Among the Youth:
Boat is a brand that is common and talked about among most young people. Its stylish design, trendy features and audio technology are well celebrated among the young crowd.Best Pricing:
Boat offers very reasonable and budget-friendly pricing, without compromising on the product quality, sound profiles or even the waterproof quality.Admirable Customer Support:
The after-sales services prove to be really customer-centric, and this has helped in the effective reinforcement of brand loyalty and consumer satisfaction among the customers. E-Commerce Platforms:
Boat has leveraged a high degree of sales through giants like Amazon and Flipkart, supplementing offline retail and also improving product visibility at the same time.
Conclusion
The Boat IPO is not just any random IPO that is to be ignored; it marks a new chapter in the brand’s development from a small domestic company to an important global competitor in the consumer electronics sector. For investors, this could be a chance to ride the upward trend of India's growing lifestyle electronics sector.